industry connection, inc.
136 owen road
madison, wisconsin 53716
voice 608-442-4475
fax 608-442-4481
toll free 888-272-SURF
about usabout us
Our Clientsour clients
contact uscontact info
testimonialstestimonials
industry newsindustry news
search enginesearch engine marketing
search engine marketingici content management
search enginewebsite development packages

Industry Connection Internet Marketing - Website Optimization
You may have heard of the process of optimizing your site so that search engines can find you. This process is called Search Engine Optimization or SEO for short. SEO focuses on natural search results, results that are returned by a search engine's algorithm, instead of sponsored or paid links that typically appear to the right or above the natural search results. Industry Connection's SEO process will help you drive more traffic, and more importantly, better targeted traffic to your website.

SEO in a nutshell


When people use the Internet, search is frequently the doorway they choose to begin their journey. In fact, after email, searching is the next most popular activity. Noticing this interest, forward-thinking organizations began to examine the way that search engines work and developed a set of processes to help their customers create search friendly sites. The main search engines use complex, changing, and unpublished sets of rules to rank sites in their organic, natural or non-paid search results. Though unpublished, there are a variety of techniques that can be employed to help ensure higher placement in natural search results. These techniques make up the SEO practice.

Industry Connection SEO


Every firm would like to be placed first in natural search results. If you are a local firm with few competitors, it is usually not very difficult to achieve placement in the top five. However, if you are in a very competitive market, or are looking for national placement, optimization can take quite a bit of time, as the competition for the top spots can be fierce.

Firms that offer SEO services, such as Industry Connection, stay on top of the trends in searching by examining their customers search results, monitoring the industry-leading search engine marketing sites, and reading the latest research papers. Our dedication to the process helps us achieve excellent search results for our SEO customers. We focus on improving our customers' natural search returns because this is the most cost-effective method to improve placement. However, natural search optimization can take time to show results. If you would like more immediate results then you will want to use Pay-per-click services, which we are happy to provide.

Contact us today to discuss ways we can help deliver the customers that are searching for the products and services you offer.


Industry Connection's SEO services

Local site package

This level of service is great for a smaller or local business in a less competitive market. Non-optimized local sites can be buried in search returns. We have helped move companies from the placement on the end of search results to placement on the first or second page. We conduct a thorough review of your keywords, your competitors' and your current placement on the major search engines, discuss our findings with you and make the necessary changes to the non-content areas of your site. Final cost is typically dependent on the amount of competition.

    From Invisible to Top Placement!

     "We had our website www.wetlinekits.com overhauled by Industry Connection to get more visibility on the web. Our focus is selling hydraulic components such as Permco, Custom Hoist, PTO's, and other related products to the mobile hydraulics industry. They reconfigured the wording on our site to so that our products are more readily looked at by the search engines and our customers. We are now in the top listings on two engines!"
                   -   James LaRosa, Owner wetlinekits.com


    Cost $1,000 - $2,000           Special rates available for existing clients.

Regional/National package

This level is great for smaller to medium-sized firms that are in more competitive regional or national markets. We conduct our initial analysis, review, and discussion as in the Basics package. As above, we conduct a thorough review of your site, your placement and your key competitors' placement in the major search engines, and then discuss our findings with you and your marketing team. We monitor your results on a regular basis, and if there are significant changes in your search results, we report those changes to you.

    Saved over $45,000!

     "After spending $60,000 in pay per click advertising last year ($5,000 per month), once again you came to my rescue! I am now around $1100 a month in pay per click fees and I have yet to see any noticeable decrease in sales. In fact it may even be better! Never knew it could be so much fun to go "natural"."
                   -   June Barnard, Owner Barnard Ltd.


    Cost $2,500 - $5,000           Special rates available for existing clients.
National/Competitive package - This package is great for medium to larger firms, or firms in very competitive markets. We conduct an in-depth analysis of your content and keyword placement, your key competitors' sites, and your current rankings with the major search engines. We then discuss various key word and phrase strategies that can be used to improve your placement, implement non-content changes, and discuss copy changes with you and your marketing staff. We frequently monitor your results on the major search engines, and report any changes to you. Any alterations are included in the initial project costs.
    Cost $5,000+                Special rates available for existing clients.

Contact Us for a Quote Today!